Turning Away Work: The Power of Saying No – The Messengers

LinkedIn
Facebook
Twitter
Email

In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss screening clients for your business and understanding your market. The most successful companies aren’t the ones that take any business that walks through the door, but ones that know their ideal customer and have the courage to say no to customers that aren’t right for them.

For companies of all sizes, it’s imperative to know your minimums and maximums. Taking a job too small is a waste of resources and biting off more than you can chew will leave you overwhelmed. Efficiency is key.

Chris and Rob discuss jobs that they now turn down that they said yes to early on or struggled with not being able to produce before they learned this lesson the hard way. In particular, they discuss jobs like:

Technical advising
Jobs that are too time-intensive
Jobs that are too big for your equipment
Clients shopping only based on price

Use the links below to watch or listen, and don’t forget to subscribe to get more from The Messengers on your favorite device or streaming service!

YouTube

iTunes

Google Play

Anchor

Stitcher

LinkedIn
Facebook
Twitter
Email

You may also like

Print Design

What is Paper Stock and Which One Should I Choose?

When it comes to printing, choosing the right paper stock can make a significant impact on the final result. Whether it’s a brochure, business card, poster, catalog, or anything else you might use to promote your business, the type of paper used can make or break the design. That’s why

Read More »
Feeder on a sheet-fed offset printing press
Marketing

The Role of Print Marketing in a Digital World

Print marketing has been around for centuries. While the rise of digital marketing has led many to believe that print is no longer relevant, the truth is that print still plays an important role in today’s digital world. Despite the rapid growth of technology, there are still many advantages to

Read More »
Print Design

What is Paper Stock and Which One Should I Choose?

When it comes to printing, choosing the right paper stock can make a significant impact on the final result. Whether it’s a brochure, business card, poster, catalog, or anything else you might use to promote your business, the type of paper used can make or break the design. That’s why

Read More »
Feeder on a sheet-fed offset printing press
Marketing

The Role of Print Marketing in a Digital World

Print marketing has been around for centuries. While the rise of digital marketing has led many to believe that print is no longer relevant, the truth is that print still plays an important role in today’s digital world. Despite the rapid growth of technology, there are still many advantages to

Read More »
Various marketing materials in consistent brand colors and styles
Advertising

Tips for Creating Effective Marketing Materials

Marketing materials play a crucial role in promoting your brand and engaging your target audience. They can be in the form of brochures, flyers, posters, newsletters, email campaigns, or even social media posts. The goal of marketing materials is to grab the attention of your target audience, convey your message,

Read More »