Far too many small businesses are guilty of deploying a website and then failing to measure how people are actually using it. Many people, even those who consider themselves technologically competent, spend time and money on a website and then don’t even bother to evaluate what’s working and what’s not.
Modern analytics tools– the most common and accessible being Google Analytics– make measuring how effective your website is simple.
Unfortunately, even for many who see the value in analyzing their analytics data, they’re often left overwhelmed by the sheer amount of information that’s presented to them and end up either never looking at the platform, or only looking at the simplest (and sometimes least important) data points.
In this episode of The Messengers podcast, Chris Searles and Rob Seifert did an overview on the features of Google Analytics to help demystify the platform. They provide examples of how they use Google Analytics to improve the performance of their websites, and share some of the concerns and mistakes they see clients make using the platform for their own business.
They discuss everything from finding out how people are getting to your website, using Google Analytics to identify which pages of your website are serving user’s needs and which ones aren’t, how to use Google Analytics to see what parts of your website are the most engaging and, most importantly, how to use Google Analytics to drive sales.
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