It’s always going to be difficult for a small business to keep their website up to date. Whether it’s ever-changing product and service descriptions, content marketing initiatives, or the ever-changing technology landscape requiring your site to function and perform across a myriad of new devices and standards, it can be a daunting task.
Without a dedicated team for online marketing, finding the time, budget or knowledge to keep your internet presence updated and optimized can seem nearly impossible.
Which means that, unfortunately, many businesses make the mistake of thinking that nothing on their website is worth salvaging and opt to build a brand new website from scratch, instead of identifying and optimizing the aspects of it that aren’t working.
The truth of the matter is that no matter how old your website is, the history alone provides a base from which to try to improve rather than throwing it away and taking a shot in the dark with a complete rebuild based solely on your intuition.
They discuss some of the technical aspects behind rebuilding a website for a business, how to identify when a website needs a full redesign, how to use the data that your current website provides to optimize rather than rebuild, and most importantly, what you should be doing to turn views and clicks into revenue for your company.
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