Promotional items can be largely hit-or-miss.
On one hand, your t-shirts, pens, and notepads could do a great job at keeping your company name in your customers’ minds, hitting the most important marketing element there is: Frequency.
But on the other hand, you might just end up wasting your money on stuff that nobody actually wants. You could end up spending thousands just to have these items go right into the garbage.
While giving a free t-shirt with your logo on it to every customer might seem like cheap and easy advertising, it doesn’t mean anything if that customer never wears it.
They discuss what giveaways they’ve seen work and what they’ve seen that’s just fallen flat. They also break down how cost factors in, and give advice on why cutting corners and why cutting corners and going cheap is just a waste of money.
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