All business transactions are just interactions between two people. Even B2B purchases are conducted between two people.


There are countless books and LinkedIn webinars boasting the “key” to crafting a successful business. But the real business “key” isn’t a specific investment, technology or product. It’s just being nice.


Maintaining positive and caring relationships with everybody that your business interacts with is the best way to ensure your business will have the support it needs from customers, vendors, and employees.


In this episode of The Messengers podcast, Chris Searles and Rob Seifert talk about their experience building these relationships in their own business and explain how accepting short-term losses can lead to long-term success.


The duo explains why people you work with are more inclined to help you out when you create and maintain a relationship based on mutual respect and empathy. They also discuss how being demanding or just plain rude can negatively affect you and your business when working with your vendors and suppliers.


Use the links below to watch or listen, and don’t forget to subscribe to get more from The Messengers on your favorite device or streaming service!


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