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A New Marketer’s Guide to Buying Print – The Messengers

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In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss the basics of buying printing. For many people, even the basics of printing can be a foreign concept, which can leave business owners either overpaying for what they need or with a lower-quality final product than they had originally envisioned.

Chris and Rob discuss the most important things you need to know when going to buy printing for your company to help you end up with a piece that’s right for your business. This episode covers items like:

– What is “stock” and how can you select the right one?
– How a number of factors affect your “price-per-piece”
– Bleed and trim safety
– Working with designers that are familiar with print production

Use the links below to watch or listen, and don’t forget to subscribe to get more from The Messengers on your favorite device or streaming service!



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