Your website is the single best marketing tool you have at your disposal. It represents your entire company. A well-designed, professional-looking website lets people know that you're serious about your business and your work. While many companies will offer to "build you a website," there are very few that can offer the services that we offer to maximize every dollar you spend.
Building a website is like building an office building. It doesn't just take a good architect (web designer) to come up with a nice looking building, it also takes a quality engineer (software engineer / developer) to turn that design into a functional building that will remain standing and useful for many years to come. And just like building an office, it all starts with the foundation. If you build from a solid, well-designed, well-engineered foundation, not only will the building last longer, but you'll be able to make the changes you need to make in the future to allow for the growth and changes occurring in your organization.Read more about web development at Searles Graphics
One of the biggest mistakes we see clients make is spending money building a website and then expecting people to trip over it just because it's on the internet. After all, would you open up a new store and not put a sign on the building? Digital marketing is the process of marketing your company on the internet in an attempt to drive traffic to your website and turn a prospect into a client. This includes both paid and unpaid campaigns like digital display advertising, search advertising, search engine optimization , and link-building campaigns to name a few.Click here to learn more about digital marketing services from Searles Graphics.
Website maintenance is one of the most important and, at the same time, most oft-overlooked aspects of creating a website that will function well enough to drive new customers to your doorstep and engage your existing customers to keep your brand fresh in their minds and inform them of new products and services you have to offer.