Direct mail is an essential part of any comprehensive marketing strategy. In the 2011 Channel Preference Study conducted by Epsilon Targeting, it was found that "direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands."
The 2011 research shows that despite direct mail's reputation for being "old school" or expensive, it is the top choice of U.S. and Canadian consumers for the receipt of brand communications in almost every category, ranging from health to household products, to household services, insurance and financial services, including credit card offers. The preference for direct mail also extends to the 18-34 year old demographic.
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