When we deal with customers that are new to the print buying process, sometimes the terminology that we're so accustomed to isn't as commonplace in their vocabulary. Saddle stitching is one of the binding options we recommend the most, it's cost effective and holds up well against a fair amount of use.

So what is saddle stitch binding? In plain English, saddle stitching is when we staple a book together on the spine. It's called "saddle" stitching because the process involves resting the book, magazine, or other printed piece (for example, we have saddle-stitched inserts into pocket folders for a really high-end presentation folder) on either side of a central conveyor (saddle) and stapling through the spine.

One of the reasons this is such a cost effective option is that the saddle stitcher does all of the work of collating the book, stitching it together, and trimming the edges to produce a completely finished piece from it's folded parts. There are also no minimums when dealing with saddle stitching like their would be with other options like perfect binding.

The life of a saddle stitch will then depend on how much use the book, magazine, etc. gets on a regular basis before it's reached it's useful life, and the weight of the paper used for the piece. A lighter stock will tear more easily away from the staple than a heavier stock.

Check out the Searles Graphics Instagram for video of our saddle stitcher in action!

 

Stitching #riverhead #longisland recreation department books #printmedia #marketing

 

#eastend living #magazine #hamptons #realestate #howitsmade

A video posted by Searles Graphics, Inc. (@searlesgraphics) on

Chris Searles is President of Searles Media and specializes in helping small businesses maximize their available resources to market themselves effectively using a wide variety of media. Visit Website

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