We're making a commitment here to start delivering more value to our customers and all those visit. Our goal has always been to add as much value to our clients as possible to help grow your business or non-profit. To that end, we're starting a campaign to share our expertise, knowledge, and experience with you, regularly, for free.

Why are we doing this?

Good question! Over the years we've built up a tremendous amount of organizational knowledge that we share with our clients when opportunities arise that necessitate that transfer of knowledge. This is always in an effort to improve the results of a marketing campaign, save money on print costs, share insights on search engine optimization, or somehow add more value than is contained within the product or service you're buying from us.

Rather than share this information on a one-off basis, we're starting to work on building a knowledge base that contains it all. A place you can come to when you have specific questions, or you can follow for regular updates and insights.

Why are you writing about what you're going to write about?

Another great question! Putting this in writing and making it public is both for us and for you. We want to set an expectation, and then not only meet but exceed that expectation as we do with the rest of the products and services we offer. For us, it cements our commitment to this new effort. Goals that are not written down are just wishes, and this is something we're serious about bringing to our customers.

So now what?

Subscribe! We'll be sharing these updates in short digest emails that you can review and click through when you see something interesting, and all of our content (along with other great content from around the web) via our social media channels. Use the links to the side (or below if you're on a mobile device) to follow us on the social media platform of your choice.

Chris Searles is President of Searles Media and specializes in helping small businesses maximize their available resources to market themselves effectively using a wide variety of media. Visit Website

This article originally appeared on Searles Media

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