Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is an integral part of any digital marketing initiative. The days of looking through the Yellow Pages are long since passed. Your customers are using search engines like Google, Yahoo!, and Bing to find new vendors.

Recent studies have indicated that over 94% of users click on results displayed on the first page of a search result while less than 6% actually move on to the second page. The biggest drop-off between results is from position 1 to position 2, which is to be expected. But a more interesting result is the huge drop from the 10 spot (bottom of the first page) which saw 2.71% of clicks, to the 11 spot (top of page 2) which received only 1.11% of clicks; a decline of 143% from one position to the next.

The key to looking for an SEO company is that anyone who promises you they can get you to a certain position in search rankings is lying to you. There is no magic to good search rankings. It takes knowledge, dedication, time, and an ongoing effort to first improve and then maintain results. Additionally, there are a number of techniques that can show short-term results but will do long-term damage to your search campaigns, some even resulting in being black-listed by certain search engines.