Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is an integral part of any digital marketing
initiative. The days of looking through the Yellow Pages are long since passed.
Your customers are using search engines like Google, Yahoo!, and Bing to find new
Recent studies have indicated that over 94% of users click on results displayed
on the first page of a search result while less than 6% actually move on to the
second page. The biggest drop-off between results is from position 1 to position
2, which is to be expected. But a more interesting result is the huge drop from
the 10 spot (bottom of the first page) which saw 2.71% of clicks, to the 11 spot
(top of page 2) which received only 1.11% of clicks; a decline of 143% from one
position to the next.
The key to looking for an SEO company is that anyone who promises you they can get
you to a certain position in search rankings is lying to you. There is no magic
to good search rankings. It takes knowledge, dedication, time, and an ongoing effort
to first improve and then maintain results. Additionally, there are a number of
techniques that can show short-term results but will do long-term damage to your
search campaigns, some even resulting in being black-listed by certain search engines.
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So what should you look for?
We've had great results with our SEO campaigns and will be happy to share them with
you - live - on actual search engines.
Honesty & Integrity
Since 1974 we've built a reputation for both. We achieve long-term results through
hard-work, knowledge, and experience.
A Full-Service Partner
A good SEO campaign combines a number of on- and off-page techniques to achieve
maximum results. You should trust your SEO company to manage and maintain your website
and your online advertising campaigns, combining all three to provide maximum value
for your dollars.